Posted By
Posted in
SCM & Operations
Job Code
594560
Media Intelligence (MI) services help clients gain an aggregation of insights from qualitative and qualitative analytics of media sentiments across plethora of platforms. By monitoring and gathering media news, processing, categorizing and scoring every aspect of each verbatum, companies are able to arrive at actionable insights to protect their brands, bottom lines and gain competitive edge.
- Broadcast and Insight- DGM would be from Media Analytics and Research background
- Media Monitoring enables monitor and review coverage to meet clients' exact requirements, 24 hours a day, 7 days a week e.g.: identify the influencers they need to reach, the impact of print media and what is driving their coverage
- Insight services enables evaluating and interpreting news articles to analyse and identify trends to meet clients' exact requirements e.g.: identify sentiments, tone, and prominence of the article.
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Posted By
Posted in
SCM & Operations
Job Code
594560