Deputy General Manager - Marketing - TV Network

Deputy General Manager Marketing, TV Network

Duties & Responsibilities :

- Does marketing planning including competitive analysis, customer segment selection and penetration plans.

- Gathers and analyzes data on competitor activity and service differentiators by using simple statistical tools and in-house qualitative research.

- Oversees marketing communications including BTL promotions and events collateral materials.

- This involves providing market insight to the agency, aligning on specific business goal to be addressed, and creative brief, tracking agency performance, managing logistics & costs with multiple vendors and overseeing ground execution.

- Marketing & Promotional activities.

- Vendor & Distributors coordination.

- Agency coordination.

- Should have fair understanding about role & responsibilities of marketing research.

- Managing ATL Media Investment across India.

- Media Alliances leading to maximum visibility for movies.

- Social Media marketing including Face book, YouTube, Google, and Twitter.

- Merchandising.

- Event Activations.

- Responsible towards Control & Planning of Marketing Budgets.

- Should have understanding about BARC research.