Deputy General Manager - Marketing - Telecom - IIM/MDI/ISB/FMS

A leading telecom organization is looking for :

Designation - Deputy General Manager : Regional Marketing

Qualification - MBA in Marketing, Communications from Premier Institutes

Exp. - 10-12 years of experience in driving Marketing Campaigns across both Digital & Non Digital Mediums Minimum 4 Years experience Brand Management

Location - Mumbai (Turbhe)

Job Responsibilities:-

- Gather Customer & Competitive Intelligence/insights through primary and secondary sources. Such insights to be used for sales, network and product planning-

- Plan and implement regional marketing campaigns/initiatives aligned to overall marketing goals defined by Market Manager. Document, institutionalise and share the best practices-

- Create visibility for the company's products& services through BTL. Develop and manage regional advertising campaigns,brand development and PR initiatives for achieving the marketing goals.

- Provide marketing and branding support to Channel Partners and sales teams to maximize visibility & lead generation.Measure and assess regional marketing programs and collateral to make it more effective-

- Measure and assess regional marketing programs and collateral to make it more effective-

- Customer & CP communication, advocacy and engagement Drive relevant programs to improve customer and CP satisfaction as measured by NPS, Coordinate with HO & other regions for conformity & sharing of best practices

SKILLS DESIRED :

- Deep understanding of the top B2B segments like BFSI, IT/ITES, Mfg etc Proven experience in - identifying target audiences and in creatively devising and leading marketing campaigns that attract new customers

- Experience in driving Ground activation events to generate brand visibility and demand generation Experience with online marketing, including social media and content marketing

- Experience in driving Advertising campaigns in B2B Segment Excellent communication skills

- Proven track record using data-driven insights to build customer-backward strategies Strong B2B knowledge and analytical acumen is a must.

- Deep analytical skills and ability to analyze and synthesize data, interpret customer insights and turn them into marketing strategies and tactics Strong project management skills; organized, detail-oriented individual with the ability to manage through unstructured situations.Brand Management, Category Management Experience