Deputy General Manager - Marketing - Rohan Builders

1. Marketing Strategy

- Formulate and articulate Communication/Marketing strategy in line with organizational vision

- Develop a detailed Marketing Plan and budget with list of key initiatives to be undertaken

2. Brand building and Corporate Communication

- Build an enduring, differentiated and sustainable brand for the organisation(projects and other initiative) through consistency in communication to all external stakeholders

- Draft and periodically update the brand manual and communicate to all partner agencies

- Ensure that the brand and visual identity is maintained across

- Ensure organisation gets all-inclusive positive media coverage through corporate articles, press notes and forum discussions

- Focus on conceptualisation and implementation of unique brand properties through involvement of all stakeholders

- Take complete responsibility of developing and implementing the digital strategy of the organisation

3. Marketing Campaigns and Initiatives

- Finalise approach and theme for marketing campaigns include targets for lead generation and bookings in collaboration with Sales team and other stakeholders

- Design the brief for marketing initiatives and project launches including campaign objectives and value proposition

- Detail the channel and media strategy; brief team and partner agencies accordingly.

- Work closely with partner agencies on a continuous basis to ensure that ideation and execution is as per the brief and deadlines including marketing collaterals

- Work with Sales team to maximise sources for lead generation including customer referrals

- Review effectiveness of marketing initiatives vs targeted outcomes along with Sales team and fine tune campaign implementation accordingly

4. Market & Consumer Research

- Scan the environment on a continuous basis for new developments in the real estate sector. Keep abreast of competitors' image and media initiatives periodically

- Provide inputs to Sales and design team regarding industry trends, market opportunities, project wise competition etc.

- Drive consumer research through quantitative and qualitative methodologies for better understanding of target customer and customer feedback

- Work closely with Sales and Facilities management team to create a positive customer perception

5. Managerial responsibilities

- Proactively establish and maintain MIS and records for the department

- Guide and mentor the team (10-12 team members) through periodic monitoring of performance

- Drive selection of advertising, PR and other agencies based on pre-defined criteria and reference checks