Deputy General Manager - Marketing - Pharma/Clinical

About the organisation: Clinical Safety, Pharmacovigilance, Integrated Response Centre for Safety and Med Info, Medical, Clinical, and Regulatory Writing, Hosted Safety and Medical Information Systems, EU - QPPV and PSMF Services, 24x7, Global Outsourced Services.

Job Responsibilities :

- Developing Marketing Plan

- Strategic Planning, Market Intelligence

- Representing the organisation in different events, collecting relevant information.

- Managing Events and collecting information (DIA - Drug Information Association).

- Increasing visibility.

- Market the services offered by the organisation. (Major Markets : US and Europe)

- Making presence through different Social media platforms, mailers etc.

- Digital Marketing/ Online Marketing.

- Experience in driving digital marketing campaigns and work closely with multiple digital platforms, publishers/affiliates & agencies.

- Driver Social Media campaigns for the company

- Build the brand Digitally

- Develop annual marketing plans and perform prioritization of market segments & portfolio.

- Create buyer-centric strategic value propositions and routes-to-market capacity plans.

- Drive the creation and deployment of high quality industry assets such as client conversations & solutions decks, solution briefs/quick reference guides and solution sales kits.

- Execute marketing campaigns based on prioritized segments and deep understanding of buyers, influencers and market dynamics.

- Identify key growth plays, buyer-centric value propositions and GTM strategies by industry.

- Design and lead the digital and social media campaigns for different geographies.

- Strategize and execute various industry events and run associated digital campaigns.

- Manage the development & deployment of thought leadership content.