Deputy General Manager - Marketing & Marcom - Real Estate

- Evaluating marketing budgets and assuring adherences.

- Conceptualize the creative campaign, liaise with and brief the advertising agency as well as the appropriate media to ultimately ensure accurate, true and effective communication with the various markets.

- Coordinate with external agencies for generating sales promotional material

- Assist in planning and managing key internal and external corporate events.

- Assist in delivering all marketing activities within the agreed budget.

- Coordinate with agencies for planning & developing diverse media campaigns.

- Decide on product launch parameters like positioning, price, channel plan, competitive. Assessment, feature requirement.

- Pricing strategy, Competitive analysis&Channel incentives.

- Own responsibility for the implementation of the marketing program to achieve time / cost / quality targets

- Coordinate creation of Briefs for marketing agencies

- Design each marketing project; manage roll out of the project

- Work with appropriate in-house / vendor teams for Database Marketing

- Coordinate design, content & cost approvals from senior management

- Manage day-to-day agency affairs

- Cost Updates - Budget vs. Spend: Monthly

- Campaign Activity Updates: Weekly

- Vendor & Media management

- Strategic planning for launch of new projects and identifying potential market segments.

- Making corporate presentations.

- Formulating business plans and ensuring adherence to the same for achieving targets.

- Driving Pre/ Post sales efforts including market research and trend analysis initiatives.

- Market Analysis, taking initiatives for all possible branding and Sales promotional activities.