Deputy General Manager - Marketing Communications - Consumer Durable

Title - DGM Marketing Communications

Reports to VP - Marketing Communications Head

Key Objectives:

- Maximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy.

- Promote continued marketing communication by providing consistent goals and marketing directions to related marketing department.

- Plan and create the marketing communication asset to achieve the IMC strategy.

- Develop the execution strategy to ensure that the marketing communication asset is used organically and multi-dimensionally at all touch points.

- Identify digital touch points for product and brand promotion and set effective digital channel operation strategy.

- Create contents that are suited for digital platform and run digital media campaign to drive reach and engagement and strengthen customer relationship.

Key Tasks:

- Communication strategy setting - Perform with depth the development of a systematic communication strategy for the new product (or new product line-up) based on the environment analysis of market, competitor and product.

- Campaign planning - Drive the creative concept planning of multi-dimensional campaigns that touch various consumer touch points.

- Brand strategy development - Provide a specific direction on the strategy for the product or company's overall brand, brand portfolio and naming or the high-level direction for building a unique brand image.

- Creative Production - Manage the ATL and BTL marketing production process in accordance with the company's brand strategy for effective IMC.

- Agency Management - Facilitate close communication with the agencies by delivering clear briefings, thus deriving ideas with the communication strategy and the output wanted.

- Gauging and analyzing communication impact - Execute an efficient marketing budget by gauging the communication impact through before and after consumer research and ROI calculation.

- Digital campaign production - Bring forward digital campaign ideas and create content.

- Digital campaign execution - Develop campaign execution plan for the created content with a set budget and conduct performance analysis on the result.

- Social channel operation - Develop social channel operation strategy, create content suitable for social channel, analyze social data and derive insights and execute.

- Competition analysis - Analyzing competitors- media spending, strategy & positioning as well as market and consumers to produce compelling insight for strategic recommendations.

- Coordinating with R&D for product conceptualization, positioning, new product development, etc.

- Supporting SAARC countries in developing their marketing communication across media-