Deputy General Manager/Manager - Category Marketing - Retail

DGM - Category Marketing Manager

Summary of Role Responsibilities :

- Develop a strategic marketing plan for the assigned category / concept / brands to deliver business objectives

- Develop, plan and execute compelling consumer engagement programs through branding and communication strategy for Category / Brands in the portfolio

- Ensure season / collection / product relevant communication at stores by highlighting in-season merchandise through visuals and developing product-based communication as required

- Conduct market research and competitive analysis to evaluate effectiveness of marketing strategy and define ways to enhance the same

- Develop and implement an effective, optimized media mix, to leverage the potential of all available mediums in achieving business objectives

- Evaluate media performance for the respective brands and competition

- Build and manage the team to maximize performance

Key Job Responsibilities :

Brand Management :

- Develop comprehensive category and consumer understanding

- Develop a strategic marketing plan for the assigned category / concept / brands to deliver business objectives

- Develop, plan and execute compelling consumer engagement programs through branding and communication strategy for Category / Brands in the portfolio

- Ensure season / collection / product relevant communication at stores by highlighting in-season merchandise through visuals and developing product-based communication as required.

- Conduct market research and competitive analysis to evaluate effectiveness of marketing strategy and define ways to enhance the same

- Maintain ongoing and consistent partnership with business partners to leverage partner's strengths and deliver consumer engagement

- Conduct competition analysis and benchmark international standards as per business guidelines

- Understand adjacencies and contribute through learning from a consumer point of view to enhance performance / consumer experience

Media Management :

- Develop and implement an effective, optimized media mix, to leverage the potential of all available mediums in achieving business objectives

- Constantly monitor advertising and marketing expenses, align spends to budgets, generate savings through innovation, partnerships, negotiations, spend consolidation.

- Evaluate media performance for the respective brands and competition

People management :

- Build a high performing team

- Set expectations and give regular feedback to the team to maximize performance

- Guide, coach, train and develop the team