Deputy General Manager/General Manager - Marketing Communication - BFSI

Role : DGM/GM - Marketing Communication

- Manage existing celebrity endorsement and linked activities

- Manage and strengthen Brand

- Translate complex insurance communication into easy to understand product oriented communication

- Implement and manage multiple types of research in the market to generate consumer insights, track trends, monitor brand performance, test concepts.Translate research outcomes into business benefits.

- Plan and execute successful PR programs. Use PR and effective media relations to increase Brand Recall

- Manage all communication to Media on key announcements

- Design and implement mass media campaigns using traditional and new media