Deputy General Manager - Consumer Insights - Auto

- Liaison with brand teams / category heads / product planning / business heads to understand and define problem scope

- Articulate project scope and problem statement to execute Consumer Insighting Projects.

- Have adequate knowledge of Research / Insighting processes. Core experience in Marketing and /or Strategy is a must.

- Considered subject matter expert on consumer behavior in Automotive industry / Consumer Durables industry

- Develop rich database of consumer behavior insights for Automotive business

Job Profile :

- To work closely with the Marketing, Sales and Customer Care teams in Auto Sector to understand business issues and identify Strategic problems which need solution

- To create Consumer Insighting solution for identified problems. These solutions could have a component of conventional MR as well

- Recommend action plans to the marketing and product team post completion of the research

- Define categories of consumer behavior studies and roadmap for measurement of consumer behavior studies

- Considered in-house expert on automotive consumer behavior and provide inputs on demographics, technology etc. on Auto consumers

Functional / Business Skills and Knowledge :

- Auto passionate and deep knowledge of Automotive or Consumer Durable industry and evolving consumer need

- Should have worked with or dealt with Insighting functions / Research Agencies and should have a working knowledge of both insighting processes and market research processes

Planning Skills :

- Ensures alignment of all internal and external stakeholders

- Strong systems and process orientation

Networking & Influencing skills :

- Interpersonal skills - ability to relate with people

- High on initiative & advocacy

- Strong articulation skills and ability to stand ground on his / her recommendation

Leadership Skills :

- Gives / sets clear direction as - voice of the consumer

- Has visible energy and is able to charge/enthuse people around him.

- Flexible and agile for handling multiple assignments