Deputy General Manager - Consumer Centricity & OB Marketing - Conglomerate

DGM - Consumer Centricity & OB Marketing with an Indian multinational conglomerate

- To drive competitive advantage through customer centricity initiatives and provide an enriched customer experience by creating best in class industry practices and processes.

- To lead the customer centricity pathway and thereby build a strong brand equity

- Develop and build differentiated brand proposition model within a short span and with limited resources.

- Executing marketing plans across a spread out geography.

- Drive frequency and share of wallet of consumers with intense competition from local chains, vendors and MT fighting with price levers.

- Fast growing competitive landscape in the catchment, with low marketing budgets to get consumer mind space .

- Responsible for establishing short, medium, and long-term marketing strategy for the Own Brands.

- Spearhead best in class customer analytics for reporting, campaigning and generating customer insights.

- Convert consumer insights into actions that positively impact business goals and thus help ABRL stay ahead of the curve.

- Drive customer delight by delivering our commitment of Quality 1st.

- Understand customer buying behaviours, segments and patterns through thorough research, Link up with NPS for higher level understanding and address the need gaps via relevant offerings.

- Drive the marketing planning and execution process that enables high productivity.

Prajakta
Vyas Consultants
8450946697