Deputy General Manager - Buying - Ethnic Wear - Retail

DGM - Buying (Ethnic wear) With leading Retail brand

ROLES AND RESPONSIBILITY :

1.Product Strategy and Planning

- Understand the trends prevailing in the international market and customize the same to suit the needs of the domestic market

- Identify and assess the available market opportunity for new and existing categories, markets and brands (quantitative and qualitative)

- Strategize space planning

- Validate and initiate buying as per OTB

- Ensure timely delivery and availability of right stocks at the store

- Ensure the availability of assortment of the brands as per defined norms

- Monitor the ageing of stock with reference to the total stock available as per defined norms

- Derive product and pricing strategy

- Final range sign off to be in line with the plan and budgets (only for Pvt. label)

2. Product Performance and Profitability :

- Plan, finalize and drive the sales, margin and inventory for the brands/private label

- Perform gap analysis post launch for new brands / new products and take required actions

- Track and analyze performance/feedback of brands and products and take corrective actions

- Review the brand wise and private label-wise profitability and take required actions with respect to both profitable and non-profitable brands

- Track competition with respect to business performance, promotions and productivity and take required actions

- Liaise and interface with online /retail team for driving online/retail sales

- Build and manage relationships with licensing brand and distribution channel (only for Pvt Label)

3. Brand Management :

- Build long term and sustainable relationships with brand partners and vendors (by understanding their strategy, positioning, scalability, relevance and best practices)

- Negotiate terms of trade with new brands and regularly review performance of existing brands for corrective action

4. Vendor Management (applicable only for Pvt. Label) :

- Build long term and sustainable relationships with vendors (by understanding their market equity, expertise, capabilities, compliance and scalability)

- Set quality expectations in relation to cost for products

- Identify the right vendor for right product in collaboration with the Sourcing team (APL)

- Provide final production approvals along with the Design team (APL)

- Customer Engagement / Experience

- Enhance the customer experience through brand, product, presentation and service

- Build the category through properties (eg. category fests)

- Undertake focused customer interactions to obtain feedback on the category and take required actions

5. People Management :

- Build a high performing team

- Set expectations and give regular feedback to team to maximize performance

- Guide, coach, train and develop the team