Deputy Brand Manager - FMCG

Experience:

- Essential: 2-3 years' experience in Advertising, Media or Brand Management preferably in FMCG/Food retail sectors.

Responsibilities:

- Translate marketing objective into strategically sound creative briefs to effectively land the message to the audience.

- Ideate and implement campaigns linked to brand strategy

- Partner with agencies to translate ideas to meaningful and impactful advertising

- Overseeing the production of TV & Digital ads and amplifying campaigns across all touchpoints like LSM, Outdoors, print, digital etc.

- Liaising with Creative, Media Agencies & Content Creators to build Campaigns & Impact Properties

- Manage localization of national campaigns to build regional relevance through comms

- TV Media Planning - Prepare media briefs (objective, route, target, cost etc.) and share with media partners, ensure and monitor the execution and evaluate the outcomes vs objective of media initiative.

- Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues.

- Ensure timely payments of agency partners, manage necessary documentation.

- Coordinate regular meetings and preparing regular reports outlining the brands' performance.

Skills Required:

- Strong verbal and written communication skills

- Strong analytical skills with an eye for detail

- A go-getter with a can-do attitude

- Exposure of southern Market or South Indian cultural background is preferred

- Empirical knowledge of Digital Marketing would be a plus (not mandatory)