Deputy Brand Manager - Consumer Goods

We have an urgent opening with a leading Consumer Goods company.

Job Title: Deputy Brand Manager

Base Location: Corporate Office, Gurgaon

Reporting Manager: Senior Brand Manager

NOTE: The person should have strong exposure of ATL marketing through agencies & should have handled brand's P&L mandatorily, preferably from FMCG / CD and should be from any product based companies.

Purpose of Job:

The position is responsible for managing the evolution of sales of products/brand of the company. Coordinate promotions and advertising efforts of products/brand under his/her responsibility. Provide short term and long term strategic direction for the brand plans, brand strategies, promotional strategies, market research, and product development for all SKU's of the brand on annual basis.

Roles and Responsibilities:

- The position manages to utilize consumer-driven insights based on research to develop strategies for product promotions, product demonstration, brand pricing, packaging. Ability to handle new brand and product Launches , End to end involvement in the pre, post and production activities for ad shoots, advertising campaigns in consultation with external agencies.

- Oversees the media planning for brand promotions on national & regional levels responsible for running integrated campaigns across consumer touch points such as TV, print, radio, PR and consumer promotions. In order to Enhance the recognition and the competitiveness of the brands, Maximize the value/profitability of the brands.

- The position manages to ensure all marketing activities comply with annual budgets, responsible for ATL & BTL activities, oversees training to internal sales team and store sales staff regarding new products , categories and their benefits. Liaising with Production and R& D team to ensure product quality & packaging specifications are as per customer's feedbacks.

- The position manages to utilise Internet and social media strategy different brand campaigns, track consumer and market insights by reviewing metrics such as, market share, profit projections, and by conducting consumer research. Detailed analysis of the past campaign through data mining and customer interaction to ascertain the communication and the way forward for the next campaign.

Desired Candidate Profile :

- Graduate and MBA/PGDM with (6-8) years of experience.

- Sales and Marketing - Brand Knowledge, expertise in developing strategies for assigned brand. Extensive experience in product planning, handling new product launches.

- Experience of brand marketing activities and PR agencies, executing integrated marketing strategies to engage and convert consumers to purchasers, familiar with multiple marketing channels & current trends.