Deputy/Associate Manager - Product Marketing - IIM

Company : Nucleus Software

Position : Deputy Manager/ Associate Manager

- Must have a MBA or equivalent qualification with 7-10 years of relevant work experience. Full time MBA from colleges like- IIM, XIMB, NMIMS etc.

- Experience in Market Intelligence is a must

- Prior experience in Sales , Product Development or Marketing will be preferred.

Job Responsibilities:

Marketing Plan:

- Draft the marketing plan by Understand and translate brand/product strategy into proper marketing strategy for product promotion.

- Develop BTL planning based on overarching brand strategy, Shopper insights, etc

- Ideation for developing marketing and promotional plans for different clients and products

- Execute the yearly marketing calendar as per the allotted budgets in order to achieve the contribution, market share, sales targets and profits for allocated products.

Market Research:

- Study competitor marketing and promotion strategies and pre-empt the same whenever possible.

- Analyse the opportunities for various product opportunities market gap with primary and secondary research

Go-to-market Strategy:

- Product Gap Analysis : Identify and analyze requirements. Analyse the channel wise product and vertical trend.

- Pricing Analysis and competitive positioning of product portfolio

- New Product Launch : Launch of new products in the pan India. Supports the sales team through go to market strategy, customer visits and BTL activities.

- Data Analysis : Analyse the product wise and vertical wise output of the sales in each location to initiate the strategies for each product.

- Customer Engagement : Develop customer engagement programs for various verticals as per the target customers by extending the brand and product experience.

- Lead planning, execution and activation of key activation initiatives.

- Help secure new accounts & leverage existing contact

Customer Satisfaction:

- Assessing and meeting customer expectations

- Build, develop and maintain relationship with customers

- Timely and effective communication with the customers

Team Work:

- Actively participate in problem solving and decision making

- Cooperate and function well with team members in achieving group goals and objectives

- Inspire team members to achieve high standards of performance

Competencies Must Have:

- Strong strategic thinking with excellent analytical, interpersonal, operational and leadership skills.

- Management background – Minimum 6-7 yrs work experience

- Either Technological Product Mgmt skills or Domain Expertise

Desired:

- Should be a techno-functional professional with relevant experience in customised software solutions

- Should have a thorough understanding / appreciation of software service business

- Should have global market intelligence, knowledge of competitors’ products and future business plans.