Denave - Head - Digital Marketing - B2B

Key Responsibilities

- This will be a client-facing role with a charter to define and execute the digital marketing strategy. Establish, implement and measure the effectiveness of digital initiatives to drive awareness and adoption of client solutions

- Work with the business teams to build revenue streams in existing and new accounts through digital demand generation initiatives.

- Establish and optimize a variety of digital advertising partnerships to drive greater adoption. Work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing campaigns, analyzing traffic data, solving problems, analyzing adoption and making continuous improvements based on performance, trends, and insights)

- Coordinate with client stakeholders for necessary information gathering and manage simultaneous time-sensitive projects

- Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving scale or effectiveness of marketing efforts

- Deep knowledge of the display advertising eco-system including hands-on experience with mobile ad networks, media buying agencies, GDN, programmatic buying, content marketing, social media and re-targeting

- Handle a team looking into paid promotions, Google Adwords & Facebook adverts, email campaigns, optimizing them for maximum ROI. Manage the Social Media, SEO and Content strategy of the businesses.

- Set up campaigns and build community through social media channels such as Facebook, Twitter, LinkedIn, YouTube, Quora, and Instagram etc.

- Work effectively in a deadline-driven work environment, where multitasking while maintaining quality and attention to detail are the norm

Basic Qualifications

- Post graduate degree

- 12+ years of relevant experience

- Demonstrated ability to create innovative new marketing programs and/or partnerships that generate results

- Proven track record in B2B traffic generation, managing digital/mobile advertising.

- Must be highly analytical, with a sound grasp of digital media planning and performance optimization strategies. Must be very commercially aware, having owned marketing budgets and revenue goals of significant scale.

- Strong understanding of metrics and quantitative analysis, and ability to turn analysis into actionable programs. Be able to bridge data analysis, research, competitive intelligence to build efficient and scalable customer acquisition programs.

- Strong drive for execution and delivering results. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in fast-paced environment is crucial.

- Superior verbal and written communications skills with attention-to-detail. - Strong customer obsession

- Intuition for customer communication; adept at marketing copywriting

- Strong data management skills in Excel.