DEN Snapdeal TV Shop - Digital Marketing Role

- Deliver online customer acquisition targets within the budgets

- Develop and manage all online marketing channels

- Utilizing a range of techniques including paid search - Email Marketing and SMO etc.

- Understanding of Mobile App marketing and monetization would be added benefit

Search Engine Optimization :

- Develop long term SEO strategy that enables our website to be ranked highly for all key terms that target customers search for.

- Defining and Implementing SEO best practice for on-page content, URL structures, page title, meta-data and anchor text.

- Regular monitoring of website ranking performance

- Identifying keywords with low difficulty to gain significant traffic.

Social Media Optimization :

- Responsibility for daily social media activity and creating a positive buzz about the company.

- Strategy and manage social media presence for the company and engage customers

- Increase the visibility and footprint on Facebook, Linkedin, Pinterest, Twitter and other social media websites.

- Monitor Latest trends in social media tools, trends and apply that knowledge.

- Web analytics and reporting

- Develop campaigns to target new market segments and expand our campaigns reach

- Manage daily spending budgets

- Produce detailed analysis and report to the management on a regular and ad hoc basis

- Identify new suppliers ad networks and publishers to expand our campaigns

- Tracking conversions and revenue from affiliate merchants

- Help the Business Development team target merchants that are likely to enter into affiliate marketing relationships or those that are already participating in affiliate marketing but could be enhanced with a direct relationship.

- Be on a constant watch for new affiliate programs and quickly begin marketing activities related to those new affiliate programs

We are looking for a passionate, highly talented Individual with 2+ years of experience to formulate, execute, and oversee Online marketing Strategy to build positive ROI on web platform of the business.

Salary range: 5 - 8 LPA