Demand Creator - FMCG

Job Description :

- Plan and execute creative, data-driven campaigns to generate new traffic at the top of the funnel through paid channels including SEM, display advertising, retargeting, and content

- Ongoing campaign optimizations, including ad, landing page testing and execution and analysis of A/B tests

- Handle different types of data analytics to determine ROI and go-forward plans.

- Amplify the assigned brand and product positioning, ensuring consistent, on-brand messaging

- Develop multi-touch demand creation programs that leverage both inbound and outbound tactics, including email, content, webinars, database marketing, SEM, retargeting, social media, etc.

- Partner with multiple disciplines to generate demand, including sales, marketing communications, and product development

- Initiate regular review with sales reps and sales leadership to analyze MQLs and SQLs to make sure activities are driving impactful leads

- Manage the development of content required for campaign deliverables (white papers, success stories, web pages, etc.) through internal resources

- Work with sales and product teams to develop promotions by brand

- Work with other brand teams to implement cross-brand strategies and tactics

- Lead cross-functional team to execute the end-to-end eCommerce plan including architecture, design, development, and implementation.

- Lead projects including defining resource needs, developing and executing communication strategy, working with IT to outline technical strategy, ongoing risk assessments and executive-level updates.

- Manage a team that works cross-functionally with supply chain, order management, finance, and IT to define and implement operational e-commerce processes

- Identify customer and end-user needs through extensive domestic and international market research and communicate these needs to the cross-functional project development teams.

- Collaborate with marketing, IT, supply chain, service, and engineering departments throughout the e-commerce development process to ensure that functionality meets the needs of target customers and end-users.

- Collaborate with key internal stakeholders to communicate plans, understand and prioritize opportunities for growth, and implement solutions that align with key business strategies

- Manage outside vendors and internal development teams to deliver e-commerce projects on time and on budget