Dell - Web Analytics Role - SEO

Key Roles & Functional Areas of Responsibilities :

- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings

- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies

- Communication to team and management on project development, timelines, and results

- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific

Professional Competencies/Requirements :

- Hands-on experience in web analytical, reporting & insights, and statistical knowledge would be an advantage

- Excellent analytical, project management and time management skills

- Outstanding ability to think creatively, strategically and identify and resolve problems

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

- High levels of integrity, autonomy, and self-motivation

Professional Skills & Qualifications :

- 7-10 years- experience overall & in search engine optimization and 4+ years- experience in Tableau, Power BI, or any reporting tool

- Experience working with search analytics tools like SEOClarity, SEOMOZ, BrightEdge, Conductor SearchLight, etc.

- Experience working with popular keyword tools like Google, WordTracker, Keyword Discovery, etc.

- Knowledge of HTML/CSS and website administration

- High-level proficiency in MS Excel, PowerPoint, and Word

- Experience with website analysis using a variety of analytics tools including Google Analytics, SiteCatalyst, etc. as well as internal reporting tools

- Graduation or Master Graduation