Dell - Senior Advisor - Data Analysis - Field Marketing Domain

Senior Advisor - Data Analysis - Field Marketing

Consumer and Small Business Targeting - Functional Lead, Senior Advisor

Hyderabad/Bangalore

- Dell provides the technology that transforms the way we all work and live. But we are more than a technology company - we are a people company. We inspire, challenge and respect every one of our over 100,000 employees. We also provide them with unparalleled growth and development opportunities. We can- t wait for you to discover this for yourself as a Field Marketing Sr. Advisor on our Field Marketing team in Hyderabad/Bangalore.

- Assessing market trends, quantifying opportunities and developing marketing programs, Field Marketing at Dell is at the forefront of customer engagement. Responsible for a specific location, department or product, our teams drive marcom strategy - from making budget recommendations to defining roadmaps and informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide Dell's product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.

Key Responsibilities -

Functional SME within a global Targeting & Engagement team. Gather data quality and requirements cross-region, analyze and define business needs and assist in developing appropriate solutions. Develop expertise on available, business-level configuration levers. Implement required configuration changes to a set of critical tools, to meet customer data quality goals. Control and analyze change downstream impact, articulate recommendations to achieve better overall quality and improve business output.

- Functional SME for a set of critical Customer Targeting tools: analyze customer data, identify quality gaps, formulate solutions, implement required configuration changes

- Control configuration changes downstream impact

- Customer Data Integration (CDI) business-level configuration and Data Quality missions: be the Data Steward and product controller on the business side, who manages governance over product changes in customization areas (Cross-Region)

- Create governance around business-level configuration for Customer Data platforms

- Work with business users to define and analyze problems; May design and implement new functional systems

- Act as subject-matter expert on business processes of assigned platforms; Consider the implications of business solutions to the current and future environment

- Work with leadership to develop and administer reports on application usage

Essential Requirements:

- Willingness to learn new tools. These include Tableau, SQL and Customer data specialized tools

- Generate routine and ad hoc reports, graphs, and presentations. In collaboration with others, interpret data and develop recommendations based on findings

- Work closely with program managers in meeting their data needs and understanding the data requirements. May design and implement new functional systems

- Considers the implications of business solutions to the current and future environment

- Devises or modifies procedures to solve problems considering resources, time and form of desired results Acts as subject-matter expert on business processes of assigned area

- Interfaces with business areas to provide solutions and tools to build and strengthen business processes.

- Proven experience in CRM or Customer-related data management / analytics

- 4 to 5 years of proven experience in data Analytics

- Experience in global or remote Services/Business support type of environment

- Experience analyzing Marketing vehicle or campaign performance, optimizing customer experience

Desirable Requirements:

- Experience championing process improvements, best practices and knowledge sharing within the organization as it pertains to business intelligence, analytics and data integration capabilities

- Experience designing and implementing new functional systems or processes

- 8 years of experience in working Data Management and supporting Marketing Applications.