Dell - Product Marketing Consultant

Dell Services Product Mktg Consultant

II – Product Mktg Consultant

Region or Functional Area: Global Applications & BPO Marketing

Location: Bangalore India

Roles and responsibilities

As Outbound Marketing Sr. Advisor for Dell’s Applications and BPO Services, you have the opportunity to create unique positioning, messaging, sales collateral and online content in support of Applications and Business Process Outsourcing services. You will also contribute to the demand generation and lead nurturing efforts for the offerings in these portfolios.

Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into differentiated customer benefits are crucial. This position will give you the opportunity to use your knowledge of application services and business process outsourcing to create positioning that aligns customer needs and market drivers, and that differentiates Dell from the competition. You will use your services and marketing expertise to create and support marketing campaigns that clearly communicate the value that Dell’s end-to-end services and solutions bring to the marketplace

Key Responsibilities

- Developing Applications and BPO services positioning and messaging that differentiates Dell in the market and supports the achievement of sales and revenue objectives.

- Creating internal and external materials related to the launch of new service offerings and the maintenance of existing offerings.

- Developing website content to drive awareness and demand through clear, high-impact, customer-focused service portfolio information.

- Developing and managing marketing and sales tools including datasheets, whitepapers, case studies, articles, and sales presentations.

- Creating sales training and tools that support the selling process.

- Supporting product launches to ensure sales force readiness.

- Applying in-depth knowledge of professional standards for writing and marketing.

- Coordinating closely with a cross-functional team of marketing, online, and internal communications for the launch and promotion of new and existing services.

- Working with Dell’s partners and their marketing teams on joint marketing efforts.

- Management and supporting Applications and BPO in Dell and industry events.

- Researching and learning triggers for Services buyers, as well as information on competitors, in order to differentiate Dell’s messaging.

- Serving as a subject matter expert on content related to Applications and BPO service offerings as well as messaging that correlates with related offerings in other service lines.

- Incorporating knowledge of business industry trends and their impact on Dell’s customers.

- Applying applications and BPO product marketing expertise and extensive industry experience to formulate messaging strategies.

Preferences

- 8-10 years of marketing experience, preferably with Technology Services.

- Working knowledge of Application Services and Business Process Outsourcing, including key relevant offerings such as application management, back office services, social media, business analytics, and mobility.

- Bachelor’s degree in English, Journalism, Communications, Marketing or related field.

- Strong writing skills with experience developing unique storytelling and/or high-impact sales materials within brand and style guidelines.

- Experience working with multi-functional product development teams and structured offering lifecycle management phases.

- Proven results working with business leaders and sales team to generate marketing and sales-ready leads that result in pipeline growth.

- Extensive experience with Microsoft Office and working knowledge of Microsoft SharePoint.

- Excellent interpersonal skills, with a proven track record of establishing credibility with internal stakeholders, sales, customers and the operations teams.

- Experience in developing effective and creative content for digital marketing (both internal and external), such as Web content and interactive media.

Preferences:

- Organized, enthusiastic, results-oriented, innovative, can do attitude.

- Able to deal with ambiguity and tight deadlines while working effectively in a team environment.

- Intense focus on metrics and outcomes.

- Organized, enthusiastic, results-oriented, innovative, can do attitude.

- Able to deal with ambiguity and tight deadlines while working effectively in a team environment.

- Intense focus on metrics and outcomes.

Company Description

With more than 100,000 team members globally, we promote an environment that is rooted in the entrepreneurial spirit in which the company was founded. Dell’s team members are committed to serving our communities, regularly volunteering for over 1,500 non-profit organizations. The company has also received many accolades from employer of choice to energy conservation. Our team members follow an open approach to technology innovation and believe that technology is essential for human success.

Why work with us?

- Life at Dell means collaborating with dedicated professionals with a passion for technology.

- When we see something that could be improved, we get to work inventing the solution.

- Our people demonstrate our winning culture through positive and meaningful relationships.

- We invest in our people and offer a series of programs that enables them to pursue a career that fulfills their potential.

- Our team members’ health and wellness is our priority as well as rewarding them for their hard work.