Dell - Product Marketing Consultant

Product Marketing Consultant ( II )

Dell Services

Dell Services is a business unit in Dell and is responsible for the growth of pure play IT services. The vision of Dell Services is to become a recognized force in the IT services industry. Its mission is to offer flexible, next-generation IT solutions enabling customer's business outcomes. It has 3 lines of businesses, namely Application Services, Business Process Outsourcing and Infrastructure & Cloud Computing. Dell Services has achieved recognition in the following areas:

- 11 Outsourcing Excellence awards since 2004

- Leader and Star Performer - Everest Group IT Outsourcing in Healthcare Payer Industry PEAK Matrix Assessment

- #1 in worldwide Microsoft Windows deployments

- Leader - Data Center Outsourcing and Infrastructure Utility Services, North America Gartner Magic Quadrant

- 7 Microsoft Partner of the Year Awards

- Leader - Social Media Outsourcing Services, NelsonHall NEAT vendor evaluation

- Leader & Star Performer - Healthcare Provider Industry PEAK Matrix Assessment, Everest Group

- #1 IT healthcare services worldwide for Healthcare Providers, Gartner

- Leader - Insurance BPO - Service Provider Landscape with PEAK Matrix Assessment, Everest Group

Role Overview Product Marketing:-

Responsible for solutions and technology marketing activities designed to increase sales growth and expand market share. Develops and implements strategic marketing plans and objectives. Evaluates and adjusts product marketing strategies to respond to changing and/or competitive markets. Identifies and communicates customer value proposition and maintains relationships with sales, product partners, and third party vendors. Provides inputs to product development based on client needs. Maintains relationships with and provides insight into customer requirements during the development process.

Experience -

- 8+ years of relevant experience or equivalent combination of education and work experience

- Strategic Focus Influencing Content Writing and Content Management

- Strategic Focus Influencing Others Demand Generation

- Innovate & Drive for results

Principal Accountabilities:-

- Develops marketing and communications plans and activities for specific product(s) or solution(s).

- Has experience working in Managed services and infrastructure services and knowledge services .

- Has worked on Global infra services projects

- Oversees market research, monitors competitive activity and identifies customer needs.

- Oversees the analysis and evaluation of key market statistics and customer requirements to define product/ solution strategies and

- Identify opportunities to expand market share.

- Maintains current status of customer requirements for existing and future products/ solutions.

- Supports product/ solution launch and provide sustaining efforts to enable quoting, validation, pricing, order entry, and fulfillment of products/ solutions under management via internal sales tool and external web stores.

- Develops content for internal and external audiences relaying product/solution strategies and value propositions, including customer presentations and sales training materials.

- Works with demand, supply, and pricing teams to ensure accurate forecasting, lead-time estimating, and pricing for products/ solutions under management.

- Manages product/ solutions launches to ensure sales force readiness and optimize P&L impact of product transitions.

- Provides input into: item forecast & mix planning, category UPP and BU offer strategy.

- Provides input into product transition playbooks (may also draft the playbooks)

Roles and responsibilities

- Organizational expert within defined subject area.

- Integrates deep subject matter expertise with: Industry experience.

- In-depth knowledge of professional standards and trends within area of expertise.

- Relevant related discipline Business goals and strategy.

- Understands impact of emerging business trends and their implications for Dell and its customers.

- Guided by business plans and strategy.

- Uses experience, innovation and judgment to make decisions that may be based on partial information.

- Considers Dell-wide implications of decisions and recommendations

- Executes goals and strategy within area of responsibility.

- Contributes to strategic decisions affecting the discipline.

- initiates new or revised departmental procedures, programs and initiatives.

- Assesses and determines priorities within area of expertise.

- Adapts and integrates own experience with Dell-wide strategy.

- Analyzes and forecasts business and market trends.

- Develops innovative solutions to problems without precedent.

- Invents new products and processes to achieve strategic business objectives

- Decisions are strategic in nature, have long-term consequence, and tend to relate to business strategy, financial performance and effective resource utilization.Structures and implements changes within the context of established strategy

- Plans implementation of major change efforts.

- Leads large scale, global programs that contribute to the corporation's success

- Contributes to business results through quality of results, advice and decisions.

- Develops standards around which others will operate. Designs and develops global processes, systems and/or applications.

- Contributes to Dell thought leadership.

- Influences a broad spectrum of stakeholders toward achieving business goals.

- Builds consensus.

- Ensures understanding of technical matters by non-technical, executive decision makers.