Delivery Leader - Marketing - Advertising Firm

Responsibilities of the role:

- Accountable for delivering tactical planning and implementation for a set of clients

- Receive, analyse and respond to the Agency team on Activation Plan Brief, bridge the gap if any in co-ordination with Agency team

- Work with Agency teams to manage client budgets, establish strong but realistic campaign goals and accordingly deliver KPIs

- Understand media behaviors and how the target audience interacts with media

- Platform Strategy is effectively embedded in the plan structure based on aligned process

- Setting up of Strategic weights for campaigns

- Ensure Multi-channel / integrated plan solution is provided to Agency team wherever required; maintaining standards of deliveries as aligned

- Co-ordination with the Biddable Campaign Delivery team for relevant plans (YouTube Reservation / Auction plans)

- Work collaboratively with all Agency partners, specialists to ensure a holistic approach to the campaign execution and deliver value to client

- Ensure Planning & Buying QC & process optimization around key deliverables for Campaigns.

- Create smooth Project Management practices

- Send Consolidate Non-Biddable plan to Agency; discuss with the Agency team; close the plan with the expectations from them

- Ensure Key Account Reviews are done as per aligned SOP and within the timelines

- Promote knowledge share and continuous learning around POVs, trends, relevant skills, media channels and technologies to continue nurturing a high-performing team

- Review output from the company before delivering to the Agency team to ensure a best-in-class response

What you will need:

- 7+ years of relevant work experience

- Thorough knowledge of media planning strategic level as well as implementation

- Understanding of Media - TV, Print, Radio & Digital Display

- Industry Software Knowledge & usage - Yumi, IRS, TGI, MAP. Understanding of digital tools like ComScore, Multi-screen planning, etc

- An innovative approach: in use of media, exploration of new forms of media and communication

- Strong business process mapping, analytical and problem-solving skills with eye for detailing

- Ability to question & challenge team at all levels with confidence, to arrive at a clear and unambiguous view of requirements

- Excellent communication & stakeholder relationship management skills

- Meticulous process & execution management

- Proactiveness in address and escalate when needed, on any issue that compromises the quality and timeliness of deliverables