Delhivery - Lead - Digital Marketing

Delhivery - Digital Marketing Lead

About Delhivery:

According to RedSeer Report, Delhivery is India's largest and fastest-growing fully-integrated logistics services player by revenue as of Fiscal 2021. With its nationwide network covering over 18,000 pin codes, the company provides a full suite of logistics services such as express parcel transportation, PTL, and TL freight, cross-border, supply chain, and technology services. Delhivery has successfully fulfilled over 1 billion shipments since inception and today works with over 21,000 customers, including large & small e-commerce participants, SMEs, and other enterprises & brands. For more information about Delhivery, please visit www.delhivery.com.

Role:

The Digital Marketing Lead will drive all our digital marketing initiatives towards acquisition of Small and Mid Size Businesses in India. Reporting to the SVP of SME Business, the person in this role will lead a team of high-performance marketers to drive awareness, consideration and conversion for our products. The person in this role will be a strategic, analytical and results-oriented leader. They will design the strategy, and drive the execution plan across paid and owned channels to acquire new customers.

Key Responsibilities Include:

- Own the Small Business and D2C Brand Acquisition marketing strategy and execution.

- Also drive acquisition for our inter-city home pickup and delivery business - Delhivery Direct

- Work closely with the business unit and relevant product teams on the strategy - customer persona, competition, value proposition messaging - and the associated execution plan.

- Work with agencies wherever required to drive execution

- Build a marketing calendar and plan budgets to optimize for growth

- Manage and develop a team of high-performing marketers

- Build a robust and detailed measurement and reporting process

Skills:

- More than 6 years of Digital Marketing experience - preferably of B2B and SME focused marketing

- Hands on experience of SEO as well as SEM

- Ability to understand and articulate value propositions of complex logistics products

- Hands on Experience in managing and executing a performance marketing budget

- Strong communication skills

- Execution and results focused individual