DecisionTree Analytics - Senior Digital Marketing Analyst

- DecisionTree is looking for an exceptional Senior Digital Marketing Analyst responsible for the technical implementation of current and future solutions, in the Digital Marketing domain. You should be proficient with the design of database architectures, data warehouses, data migrations, data marts, business intelligence packages, and implementing user reporting solutions based on business requirements and content knowledge. You must have prior hands-on experience in managing the end to end ETL, Data Warehousing and Visualization of digital marketing data.

- We provide high impact business solutions to clients across a range of industries, through Data Science, Business Analytics, and Data Engineering service offerings. With a dynamic environment of learning and contribution, we offer opportunities for individuals with deep domain experience to work alongside top-class data scientists and engineers to deliver superior business value to clients.

- The position offers a unique opportunity to be part of a small, fast-paced, challenging, and entrepreneurial environment, with a high degree of individual responsibility. Significant opportunities for professional development exist. Compensation packages among the best in the industry. The exact designation will be in line with your expertise/experience

Key Responsibilities:

- Design, develop and maintain a data warehouse and analytics architecture to meet business analysis and reporting needs from a Digital marketing data perspective

- Collaborate with Business stakeholders to understand data, reports, metrics, and dashboard requirements and deliver solutions in an effective manner and in alignment with BI Strategy and roadmap.

- Work with high-volume and multi-dimensional data sets derived from different data sources and online publishers.

- Ability to understand business needs and apply analytical concepts to generate actionable business insights.

- Develop, test, improve and maintain ETL jobs and data flow scripts to move data into the data warehouse from production databases and various external data sources.

- Design and build dashboards and other visualizations using data visualization tools like Tableau, Klipfolio, etc.

- Should also be able to handle assigned tasks in the capacity of individual contributors.

Desired Skills and Experience:

- 4-5 years of work experience, in the area of - Analytics and Business Intelligence-

- Minimum of 3 years of experience in Business Intelligence in the Digital marketing domain.

- Prior experience in analyzing data from Google Adwords, Facebook, Yahoo Bing, Gemini and other digital marketing platforms is a must.

- Minimum of 3 years of experience in using Tableau or any other Business Intelligence Tools.

- Strong understanding of Tableau with the ability to independently conceptualize and generate reports, metrics, and dashboards for fact-based decision making and identifying continuous improvement opportunities.

- Strong understanding of database methodology, data analysis, advanced SQL queries, ETL and business intelligence applications.

- Previous experience of ETL tools like Talend, Pentaho Kettle etc.

- Experience with big data storage and query engines like AWS Redshift, Google BigQuery, HBase, Hive etc.

- Experience with cloud infrastructure providers like Amazon AWS or Google Cloud

- Advanced knowledge of Microsoft Excel is absolutely essential.

- Excellent analytical skills. The candidate should not only be able to analyze the data, but also drive the implementation of the recommendations.

- Excellent verbal and written communication skills.

About Decision Tree

DecisionTree Analytics is a niche player in Analytics and Campaign management space. We combine data-driven algorithmic analysis with heuristic domain expertise to provide Predictive, Pervasive and Actionable analytics that empower organizations to make better and informed decisions. Our forward-looking, fast, flexible, and affordable solutions & services help clients to realize both short-term tactical and long-term strategic value.

DecisionTree provides analytics solutions and services in the areas of marketing, supply chain and risk management. We work with clients across industries such as retail, consumer goods, healthcare, BFSI, telecom, travel and hospitality.

Our team has a blend of domain expertise and analytics capabilities backed by strong academic credentials and work experience.