Deccan Charters - Manager - Marketing

Job Responsibilities:

- Supports Sales in optimising profitable revenue, business expansion/growth and in improving the Customer Experience through above the line and below the line marketing initiatives.

- To provide effective business intelligence, recommendations on Sales approach (segmentation, industry focus, lead generation, new revenue streams etc) and execution of regional and local marketing campaigns.

- Good understanding of program management including events, exhibitions, direct marketing, retail, revenue support & CRM programs & Prior experience of working with a CRM tool.

- Agency Management Experience: Specifically brand/advertising, direct marketing, interactive & event/sponsorship management experience.

Qualifications & Skillsets:

- Must be from a company selling High Value services or from an Advertising/ Direct Marketing Agency.

- Must be able to think innovatively and out of the box. And should have demonstrated this in the past

- Business school or university qualification/degree in Marketing

- 5-10 years of related experience within the Sales and Marketing function

- Strong interpersonal skills - employees, peer and senior management

- Clear proof of prior experience of applying 4 - P- marketing knowledge

- Macro understanding of the Indian business environment and aviation industry in specific

- Has designed and conducted some form of Brand/Advertising research

- Has performed Market and Business Analysis with respect to advertising effectiveness

- Has a broad vision of the current situation and future position of the industry and players

- Experience of controlling multiple projects and relevant budgets

- Personal organization skills

- Project and process Leadership Skills

- Prior experience at managing a professional team including employee career progression management

- Able to write a regional/national Marketing Plan relevant to specific projects and the marketing function as a whole and a clear track record of seeing the plan through

- Good understanding of how a complex business operates (structure, mission, goals, processes, interdependencies etc) & of the business environment (competitor, economic, industry etc) with the ability to identify & incorporate relevant factors in recommendations/communications

- Excellent cultural awareness with experience of effectively communicating & interacting with people of multiple cultures

- Good understanding of brand management including advertising & communication methods, media & practices

- Agency Management Experience: Specifically brand/advertising & media buying management experience

- Advanced skill sets of written + verbal communications, presentations

- Proficient at MS Office

- Good understanding of the roles & services of Marketing/advertising agencies. Prior experience of working with either an Advertising Agency or handling brand/advertising and Media buying for a corporate

- Track record of setting targets prior to designing a marketing campaign and effective measurement post execution

- Strong drive & ability to operate in a complex and rapidly changing dynamic environment

- Strong focus on delivery and results with high drive and energy levels

- Excellent analytical skills with the ability to identify the key points & potential risks/opportunities in complex scenarios & structure ideas into logical & cohesive output

- Good understanding of budgeting & cost management principles with experience of successfully managing large project budgets