DealShare - Head - Marketing

Marketing Head

- Consumer lifecycle management ; Improving & increasing Business Metrics (DAUs, Carts, Acquisition, Retention, GMV).

- Month on month growth of customer acquisition & retention via Churn score model. Overall Budget & Promotion Planning, Cost Optimization & Efficiency Building. Loyalty & In-App engagement programs (Central & Regional).

- Monitored the Performance & Delivery of all communications sent via marketing tool; CleverTap, MoEngage & Branch.

- Cross functional coordination for offer configuration & go to market. Business Reporting & Analytics.

- Have done digital marketing.

- Should be able to develop scalable strategies for customer acquisition and retention, based on the TG behavior

- Consumer/user traffic, conversions, and revenue growth for a specific region/group of regions

- Lead business critical special projects involving stakeholders across functions like marketing, operations, category etc

- Should be able to debate with Marketing Agency (Merabo, Others) for getting appropriate service as per defined strategy

- From Consumer Internet, Startup, Retail/ FMCG sectors

- Engineering Graduate / MBA from reputed Institutions