- Develop plans and strategies for developing business and achieving the company's sales goals
- Create a culture of success and ongoing business and goal achievement - possibly more important than the first item on this list
- Manage the sales teams, operations, and resources to deliver profitable growth
- Manage the use of budgets
- Define optimal sales force structure
- Become known as an employer of choice and a sales force that top salespeople want to join
- Define and coordinate sales training programs that enable staff to achieve their potential and support company sales objectives
- Manage customer expectations and contribute to a high level of customer satisfaction
- Define sales processes that drive desired sales outcomes and identify improvements where and when required
- Provide detailed and accurate sales forecasting
- Compile information and data related to customer and prospect interactions
- Monitor customer, market and competitor activity and provide feedback to company leadership team and other company functions
- Work closely with the marketing function to establish successful support, channel and partner programs
- Manage key customer relationships and participate in closing strategic opportunities
- Travel for in-person meetings with customers and partners and to develop key relationships
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