DBS Bank - Global Indian Marketing Specialist - Fixed Term

Global Indian Marketing Specialist - Fixed Term

Job Purpose:

The key objective is to own the cross border marketing segment and spectrum of communication platforms for all overseas client segment.

Key Accountabilities:

- Manage and implement marketing plans and strategies for digital acquisition of global Indian clients

- Responsible for all communications sent to Global India clients / circulated internally

- Create and own - Communication Calendars for all client communication 

- Work towards - Contextual marketing for client led communications for Global Indians

- Responsible for reviewing and checking efficacy of communications being sent and their impact on business

- Improvise / optimize communications to get the best outcomes on campaigns

- Liaise with agencies, associated with DBS or its subsidiaries on communication creation and be the one touch contact point for them.

- Effective stakeholder management in Global Indian banking for all communication requirements

- Handling all branch support / adhoc requirements on creatives

- Conceptualize and implement campaigns based on client segmentation, aiming better Cross-sell of wealth products to ensure greater share of wallet

- Support to enhance Client value proposition for the Global Indian offering improving client engagement across aspects like on-boarding, activation, rewards & privileges

- Arrange for periodic reviews on Communication updates and progress of the deliverables agreed

Job Duties & Responsibilities:

- Responsible for generating leads

- Strategies to increase acquisition through strategic alliances and other partnership.

- Finding out opportunities in various global markets towards enhancing acquisition strategies

- Analyzing the leads received and optimization of channels.

- Manage agency partners.

- One point of contact for Global Indian communications

Required Experience

- Minimum 4-5 years of experience in marketing

- In-depth knowledge of local market and competition.

- NRI business background would be added advantage