DBS Bank - Digital Marketing Specialist - Fixed Term Contract

This position will be on fixed term contract of one year on DBS payroll.

The key objective is to own the cross border marketing segment and spectrum of communication platforms for all overseas client segment.

Key Skills Required:

- SEO

- SEM

- Social Media Marketing

- Email and SMS Marketing

- Programmatic buying

- Affiliate marketing

- Hands on working experience in working with Agency partners.

Key Responsibilities:

- Manage and implement marketing plans and strategies for digital acquisition of global Indian clients

- Responsible for all communications sent to Global India clients / circulated internally

- Create and own - Communication Calendars- for all client communication

- Work towards - Contextual marketing- for client led communications for Global Indians

- Responsible for reviewing and checking efficacy of communications being sent and their impact on business

- Improvise / optimize communications to get the best outcomes on campaigns

- Liaise with agencies, associated with DBS or its subsidiaries on communication creation and be the one touch contact point for them

- Effective stakeholder management in Global Indian banking for all communication requirements

- Handling all branch support/adhoc requirements on creatives

- Conceptualize and implement campaigns based on client segmentation, aiming better Cross-sell of wealth products to ensure greater share of wallet

- Support to enhance Client value proposition for the Global Indian offering improving client engagement across aspects like on-boarding, activation, rewards & privileges

- Arrange for periodic reviews on Communication updates and progress of the deliverables agreed

Job Duties & Responsibilities :

- Responsible for generating leads

- Strategies to increase acquisition through strategic alliances and other partnership.

- Finding out opportunities in various global markets towards enhancing acquisition strategies

- Analyzing the leads received and optimization of channels.

- Manage agency partners.

- One point of contact for Global Indian communications

Education / Preferred Qualification :

- Graduate / Post Graduate with relevant number of years of experience in financial services industry and specifically in retail banking is preferable.