DBS Bank - Digital Marketing Role

Key Accountabilities

- Execute our strategy for digital acquisition across owned, paid and organic channels

- Plan, execute and measure experiments through funnel analysis

- Identify, test and optimize the best channels to drive the low cost of acquisition

- Establish strong tracking across all customer interactions

- Own the consumer journey funnel from impressions to final conversion

- Set up systems to analyze weekly and monthly campaign performance

- Recommend and execute optimizations on target lists, creative, offers, etc.

- Drive continuous improvements in messaging and channel placement to increase response rates

- Drive engagement led campaigns to boost awareness/consideration scores at an overall brand level (with focus on social channels)

Job Duties & responsibilities

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Plan and execute campaigns to boost organic adoption of digibank

- Forecast marketing campaign growth and ROI for marketing campaigns

- Drive App store optimization for digibank

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Assist with Customer Life-cycle campaigns to deepen wallet share

Required Experience :

Preferably 8-10 years of experience in digital marketing

Education / Preferred Qualifications :

MBA + IT background

Core Competencies :

- Display / SEO / SEM Marketing

- Social Media Marketing (SMM)

- Online Brand Building

- Know-how of performance/tracking tools (e.g Appsflyer or equivalent)

- Advanced Analytics knowledge