1. Develop and implement marketing and sales plan for each opportunity : a. Identify Market size by product, vertical and country b. Develop distinct strategy with metrics by channel - direct sales, partner channel and&nbsp;online channel c. Competitive Strategy including Smart Pricing d. Own the marketing calendar, have distinct weekly plan with a clever mix of inbound&nbsp;and outbound marketing plan to drive web traffic and cold calling e. Own the sales forecast and CRM accuracy, drive diligence by rep to ensure&nbsp;participation and all round performance by product, vertical and country 2. Monitor competitor performance and strategy to modify marketing and sales plan to protect and grow competitive advantage 3. Develop and keep updated a "Target and Budget" plan specifying the target for new business to be hunted; and the budget (headcount, and cash spends on other costs) 4. Hunt for new business in B2B and D2E segments to achieve targets by : a. Organizing, staffing and directing marketing/sales team b. Implementing an effective pull strategy through web sites, search engine optimization, online and offline advertisements, participation in seminars/conferences and conducting product/service related seminars c. Implementing an effective push strategy through email and cold call campaigns 5. Retain and grow newly hunted business for 12 calendar months before handing over to Client Relations

Chennai

DataTracks - Lead - IT Sales & Marketing 

DataTracks - Lead - IT Sales & Marketing  ,Job Description for DataTracks - Lead - IT Sales & Marketing  in DataTracks in  Chennai for (15-23) years of experience. Apply Now!

Job Description for DataTracks - Lead - IT Sales & Marketing  in DataTracks in  Chennai for (15-23) years of experience. Apply Now!