Own :
- Creation and execution of end-to-end marketing campaigns to position our products as solutions for our customers and partners worldwide.
- Implement our go-to-market strategy, and you craft sales enablement plans for our product offerings.
- Increase our solutions- social, digital and events presence and visibility.
- Creative development and publication of a wide range of product related marketing material from writing blog posts, thought leadership pieces, case studies, conducting webinars to conveying our products specs to our customers and partners.
- Be responsible for our brand management and identity.
- Conduct market analysis to obtain understanding of the competitive landscape and help establish product differentiators.
- Analyze and report marketing KPIs to track impact, optimize and improve our positioning in the open-source ecosystem and with B2B customers.
Collaborate :
- Closely work with marketing and business development team to craft and review marketing content and run dedicated marketing campaigns.
- Partner with product development and engineering teams through the complete product development cycle to help create our communication strategies for our platform.
- Support our sales efforts by developing enabling collateral for all stages of the sales cycle, like slide decks, whitepapers, videos etc.
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