Database & Email Marketing Specialist - IT

Opening with GEP-

http://www.gep.com/company

Mumbai-Airoli

- 4+ years- experience in online marketing with minimum 3 years in email marketing, preferably in media/e-commerce OR B2B Services Industry with Global exposure

- Lead the creation and implementation of email marketing campaigns across devices

- Own and manage our customer/prospect database - acquisition, segmentation, optimization, integration, maintenance, integrity and security

- Grow the database and own business metrics (lead generation, account nurturing)

- Track and analyze the email marketing campaigns for key metrics

- Use statistical analysis, past campaign behavioral response to create email campaigns, optimize lists, segmentation and ongoing improvement in effectiveness of campaigns

- Manage the technology to scale email marketing programs and improve effectiveness. Own the integration of Email Marketing with the website - process and technology

- Work with designers, copywriters for creative assets, deploy best practices in copy and design

- Develop and manage personalization strategy for campaigns - improve response rates and run lifecycle based campaigns

- Regular reporting on progress against goals and relevant email/database metrics

- Process management and documentation

- Own responsibility for legal and regulatory compliance for email marketing

- Consistently meet delivery targets and SLAs at defined Quality Standards

- Manage team of Database Research Analysts - responsible for database generation and management

Qualification

Graduate - Any. MBA preferred.

- Thorough understanding of Direct Marketing Principles

- Hands on experience in activation and nurturing programs, managing large databases, profiling and segmentation

- Strong analytical and quantitative skill. Expert in using SQL/Excel to manipulate data and perform high level or granular analysis

- Hands-on experience with platforms like Eloqua, Marketo, Unica, Act-On, SalesForce, Responsys

- Excellent written and oral communication skills

- Basic knowledge of CSS, HTML, Responsive Design

- Fast learner, high attention for detail

Experience Required ( In Months)

Min: 48 Max: 96