Job Description :
As an Analyst you would be responsible to :
- Team analyzes millions of customer level transactions using various data analytics techniques to unlock opportunities for our clients in meeting their financial needs and creating economic value for the bank.
- Customer lifecycle management : Design and implement strategies to improve customer experience and drive revenue, spanning across all 3 stages of customer lifecycle - acquisition, ECM and Retention
- Offer optimization : Design, test and implement innovative and customer-centric offers tailored to drive customer delight and grow engagement
- Digital : Trace customer's digital journey with Citi, design strategies to make digital experience more engaging and drive revenue through digital channels
- Revenue/Financial forecasting : Design, maintain and enhance P&L forecasting for all products & portfolios, ensure strict adherence to accounting standards and accurate forecasting techniques to help product managers plan better
What's expected from you?
As a Business Analytics Analyst, we are seeking an experienced analytics candidate who should be able to perform below behaviors in their day to day role :
- Client Obsession : Create client centric analytic solution to business problems. Individual should be able to have a holistic view of multiple businesses and develop analytics solutions accordingly.
- Analytic Project Execution : Deliver multiple and complex analytic projects. This would require an understanding of business context, conversion of business problems in modeling, and implementing such solutions to create economic value.
- Statistical mind set : Proficiency in basic statistics, hypothesis testing, segmentation and predictive modeling.
- Stakeholder Management: Exposure to handling multiple stakeholders across various functions and regions.
- Presentation Skills : Delivering high class presentation to deliver the thoughts, the solutions or the problem for business stakeholders and senior management
- Project Management : Should have skillset to manage project in terms of creating project plan, assigning responsibilities, and ensuring appropriate communication
- Ability to coach and mentor juniors
- Contribute to organizational initiatives in wide ranging areas including competency development, training, organizational building activities etc.
Skillsets you should possess :
- Skillsets : SAS, Python, Hive
- Analytics experience in Financial Services industry in Marketing/ Digital/ Customer experience areas
- Familiarity with Credit cards and Banking business
- Experience in usage of different analytical techniques, like segmentation, predictive modeling, time series forecasting, hypothesis testing, optimization etc.
- Experience in working with data from different sources & of different complexity
Basic Qualifications :
- Bachelor's Degree with 2+ years of experience in data analytics, or Master's Degree with 2 years of experience in data analytics
- Hands-on experience in SAS, Python, Hive.
- Strong background in Statistical Analysis.
- Experience in working on Credit Cards and Retail Banking products
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