Data & Insights Executive - Hospitality Firm

- Three year's web/digital analytics experience

- Strong technical capability with Excel, SQ, Tableau or another data visualization tool

- Certified Google Analytics expert

- Previous use of website A/B testing tools

- Previous use of HubSpot or other database tools

- Responsible to identify customer behavior patterns and insights, which will translate into business improvements across three core areas:

- E-Commerce and digital marketing channels

- CRM, Customer segmentation and insight

- Contact centre lead and sales optimisation.

- The management, creation and analysis of weekly Tableau dashboards to identify sales conversion / optimisation issues and opportunities and to produce weekly actionable insight reports and dashboards

- Analysis of marketing campaigns and offers to inform data driven decisions

- Developments and management of a monthly Customer KPI dashboard reporting on repeat rates, retention, database growth