Data Analyst - CRM - Real Estate/Hotels

CRM Data analyst you will be responsible for :

- Campaign analytics. In line with campaign and program briefs, identify target customer segments within the base. Advise stakeholders on the business case and assess each campaign in terms of its contribution to business and individual campaign objectives (e.g. cash back promotion and accessories campaign). Feedback on performance of campaigns and initiatives, make recommendations for improvements.

- Customer base insight generation and opportunity identification. Using segmentation, data mining and modelling identify opportunities for targeted communications, offers and services. Liaison with product, channel, marketing, commercial, legal teams and third parties to bring new propositions to market (e.g. business case for an insurance product or extended warranty)

- Performance measurement and reporting. Pulling information on base status, key segments, key marketing activities and levels of base engagement to make it easy for central and local teams to identify areas that need addressing and areas of opportunity for tactical activity.

- Data strategy, capture and db management. Define business and technical requirements to develop analytics capability e.g. data strategy and governance, cleaning, data augmentation and capture including event and prospect management.

To be considered for our CRM Data Analyst role you will :

- Have a strong understanding of CRM data planning and data query management in retail/ eCommerce and telco/ utility/ finance sector - loyalty experience would be an advantage

- Thrive on CRM performance monitoring and reporting to improve targeting and audience selection

- Have knowledge of CRM software (SalesForce, Microsoft Dynamics, etc), analytical software especially Access, Excel, SQL, SAS and reporting tools (Power BI, data studio, Google Analytics)

- Be analytical and process driven with a fantastic attention for detail

- Have experience of creating data strategies that drive commercial benefit

- Enjoy stakeholder management and working with cross functional teams