Dainik Bhaskar - ATL Marketing Head

Key Responsibiliteis:

- Designing and implementing online marketing strategy to drive app downloads and usage.

- Creative thinker with a passion for ideas and deep understanding of using various channels as a means for brands to communicate with audiences in target markets. 

- Knowledge of all aspect of marking touch points - social, digital with experience in managing 360 marketing campaigns or stand alone campaigns involving different channel mix.

- A track record of being a part of large/ mid scale campaigns in the past with min 5+ years of experience in both marketing and agency roles.

- Assumes overall responsibility in formulation of Brand vision, brand architecture & plan for brand extension.

- Monitors Brand health, product performance segment wise and aligns actions to Marketing strategy.

- Responsible for tendering, contract and related processes end to end as advised and approved strictly by the top management

- Experience of working with Digital Brands either on Brand or Agency side is a plus.

- Candidate of Media Industry will be preferred.