Dailyhunt - Performance Marketing Manager

Key Responsibilities:

- Develop, implement, and manage performance marketing strategies across various channels, including but not limited to google and social.

- Monitor and optimize marketing budgets to ensure efficient spending and achieve predefined KPIs.

- Analyse campaign performance and user behavior data to identify opportunities for improvement and implement data-driven optimizations.

- Collaborate with creative teams to design engaging ad creatives that resonate with the target audience.

- Collaborate with cross-functional teams including product, content, design, and analytics to ensure the success of marketing campaigns.

Qualifications:

- Minimum of 2 years of experience in performance marketing.

- Degree in marketing, business, or a related field.

- Proven experience in managing and optimizing paid advertising campaigns for web and app.

- Proficiency in using marketing analytics tools, such as Google Analytics, Appsflyer and advertising platforms.

- Strong analytical and problem-solving skills (good to have - SQL, tableau knowledge)

- Excellent communication and project management skills.

- Good understanding of funnels, sprint & agile ways of working, creative wireframes & marketing briefs

- Knowledge of the digital marketing landscape and industry best practices.

- Self-motivated, results-driven, and able to work in a fast-paced environment.