Daffodil Software - Manager - Service Marketing

We are looking for a megastar Marketing Strategist, who would be part of CEO's Core Team and will take responsibility for developing and executing an overall marketing strategy that drives demand generation, brand awareness, brand consistency and overall market growth.

Duties and responsibilities

- Set specific marketing goals that align with the overall direction and business goals

- Generate innovative ideas to promote our brand, services & products and increase brand awareness and equity

- Develop business cases to support new marketing strategies, budget requests, projects and marketing plan

- Conduct in-depth research to identify new market opportunities to support campaign creations

- Develop and maintain digital campaigns to increase demand generation.

- Track and measure marketing outcomes including marketing activities, response, leads, sales, retention and ROI

- Generate innovative ideas to promote our brand, services & products and increase brand awareness and equity

What's in for you:

- You will have the opportunity to explore your talent in multiples areas of Marketing including but not limited to demand generation, marketing automation, digital marketing

- You will get a chance to improve existing processes and setting up marketing initiatives for new Brands within Daffodil

- You will get a chance to bring in step changes in Marketing Function

- You will be encouraged to use your creative side and challenged to use your full potential.

Requirement

- Minimum 5-9 years' experience in handling marketing activities for an IT company

- A strategy thinker with ability to make data driven decisions

- A go getter with ability to innovate and drive new ideas

Interested candidates can send their resume to HR at swati.chahar@daffodilsw.com