Senior Manager - HR at Dabur
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Dabur - Senior Product Manager (5-6 yrs)
To prepare and execute marketing and brand building strategy and to attain given top line and bottom line targets through development of requisite marketing mix .
To perform Market research and analysis.
Responsibility Area :
- To ensure achievement of top line and bottom line targets through providing marketing planning, support and execution.
- To ensuring optimal utilization of resources of Market research agencies, Advertising agencies, Media Agencies.
- To identify research needs, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.
- To do both primary and secondary sales analysis.
- To do Competition / consumer, Media and Profitability tracking.
Development of Marketing and Brand Strategy
- To formulate long term and short term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans.
Development of marketing mix elements
- To ensure development and implementation of marketing mix elements in line with Business/ Marketing Plans. The elements would include:
- Communication Strategy (including advertising)
- Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives)
- Media Planning
- Pricing Decisions
- Product Development