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31/03 Ankur Dutta
Senior Manager - HR at Dabur

Views:1290 Applications:460 Rec. Actions:Recruiter Actions:18

Dabur - Senior Product Manager (5-6 yrs)

Dubai Job Code: 909048

To prepare and execute marketing and brand building strategy and to attain given top line and bottom line targets through development of requisite marketing mix .

To perform Market research and analysis.

Responsibility Area :

Target Achievement

- To ensure achievement of top line and bottom line targets through providing marketing planning, support and execution.

Agency Management

- To ensuring optimal utilization of resources of Market research agencies, Advertising agencies, Media Agencies.

Market Research

- To identify research needs, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.

Marketing Analysis

- To do both primary and secondary sales analysis.

- To do Competition / consumer, Media and Profitability tracking.

Development of Marketing and Brand Strategy

- To formulate long term and short term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans.

Development of marketing mix elements

- To ensure development and implementation of marketing mix elements in line with Business/ Marketing Plans. The elements would include:

- Communication Strategy (including advertising)

- Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives)

- Media Planning

- Packaging

- Pricing Decisions

- Product Development

Women-friendly workplace:

Maternity and Paternity Benefits

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