To prepare and execute marketing and brand building strategy and to attain given top line and bottom line targets through development of requisite marketing mix . To perform Market research and analysis. Responsibility Area : Target Achievement - To ensure achievement of top line and bottom line targets through providing marketing planning, support and execution. Agency Management - To ensuring optimal utilization of resources of Market research agencies, Advertising agencies, Media Agencies. Market Research - To identify research needs, evaluate Market Research proposals and to implement and control necessary actions emanating out of research. Marketing Analysis - To do both primary and secondary sales analysis. - To do Competition / consumer, Media and Profitability tracking. Development of Marketing and Brand Strategy - To formulate long term and short term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans. Development of marketing mix elements - To ensure development and implementation of marketing mix elements in line with Business/ Marketing Plans. The elements would include: - Communication Strategy (including advertising) - Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives) - Media Planning - Packaging - Pricing Decisions - Product Development

Dubai

Dabur - Senior Product Manager 

Dabur - Senior Product Manager  ,Job Description for Dabur - Senior Product Manager  in Dabur in  Dubai for (5-6) years of experience. Apply Now!

Job Description for Dabur - Senior Product Manager  in Dabur in  Dubai for (5-6) years of experience. Apply Now!