Dabur - Product Manager

To prepare and execute marketing and brand building strategy and to attain given top line and bottom line targets through the development of requisite marketing mix.

Responsibility Areas:

- Target Achievement : Ensuring achievement of top-line and bottom-line targets through providing marketing planning, support, and execution.

- Agency Management : Working closely with Market research agencies, Advertising Agencies, Media Agencies to develop & execute brand plans.

- Market Research : Identify research needs, evaluate Market Research proposals and implement and control necessary actions emanating out of the research.

Marketing Analysis

- Primary and secondary sales analysis.

- Competition/consumer, Media and Profitability tracking.

- Development of Marketing and Brand Strategy

- Formulate long-term and short-term strategic objectives and prepare incremental plans for marketing and brand building and execute those plans.

- Development of marketing mix elements

- Ensuring development and implementation of marketing mix elements in line with

- Business/ Marketing Plans. The elements would include:

- Communication Strategy (including advertising)

- Promotional Plan (Consumer Promo, Trade Promo, Merchandising, and other visibility initiatives)

- Media Planning

- Packaging

- Pricing Decisions

- Product Development

Requirements:

- Preference for MBA Batches of 2015, 16, 17

- Minimum Experience of 3 years in the food & beverage industry is a must. Additional Preference will be given to people who have worked on Juice brands.