D2C Head - Startup/eCommerce

Roles and Responsibilities

- Lead the local execution of the marketing campaigns and D2C commerce across all owned, earned and paid channels.

- Shapes the future of D2C marketing and sales, develop a clear strategy for the activation and sales in the market and to plan, implement and optimize all media campaign activities together with the global D2C team and agency partners.

- Responsible for enabling cutting edge, agile and technology enabled audience based, personalized activation & omni-channel marketing and direct sales & engagement via owned platforms to increase consumer, customer and business impact.

- Drive all marketing campaign activities across all digital channels and all categories. Lead the execution and constant optimization of D2C digital marketing activation strategy.

- Drive full P&L responsibility and ensure high repeat values & LTV for customers.

- Plan sales/events to highlight the offers and new product launches of the company.

- Coordinate between the Brand & D2C team to maintain the Brand architecture.

- Responsible for the full funnel flow on website for customers and ensure high CR & AOV.

Required Skills/Experience

- 6-7 years of relevant experience

- Prior experience in D2C companies or consultancies

- Experience of digital marketing

- Worked on different live projects, web optimization