D-Decor - General Manager - Branding

1. Strengthen the brand presence for D'Decor in the Indian market through various ATL, BTL & trade promotion activities

2. Develop multi-channel marketing initiatives to support business objectives.

3. Design & implement In store visual merchandising stories, window displays & PR stories to showcase new products & collections

4. Cultivate & build consumer fan base through consistent digital marketing activities via FB, YouTube, Pintrest & other social media plug-ins

5. Build & maintain relationships with Industry bodies & the editorial fraternity for PR plug-ins

6. New store opening campaigns for promoting the D'Decor exclusive brand outlets as the destination for the latest in home furnishings

7. Redesign Packaging Strategy & Design

8. Create & Drive consumer handles to increase category engagement & hence conversions

9. Responsible for developing, implementing and sustaining a Brand and Communications strategy to achieve the objectives of the Brand and make it one of the Top 50 Brands in the country.

10. Interacting with advertising/media agencies, providing the brief, evaluating & implementing the 360 degree creative, planning and media strategy

11. Ideating creative routes for newly launched products/services and conceptualizing end to end execution

12. Event management, strategic and tactical campaign deployment

13. Initiating and conducting relevant research through research agencies

14. Identifying market niches and launching new products to satisfy the niche

15. To manage corporate identity, electronic communications, internal communications, corporate events program, publications and other marketing materials.

16. Develop and implement internal and external communications programs including budget responsibility and delivery through mix of direct and agency support.