Solutions Asset Readiness and GTM:
- Lead the development and implementation of GTM strategies for technology offerings
- Ensure all marketing assets for solutions (like brochures, presentations, demos) are ready, effective, and aligned with the GTM strategy.
- Collaborate with the DTAG SMEs to understand the features and benefits of new solutions and craft the appropriate messaging.
GTM & Marketing Campaigns:
- Collaborate with business line, service and solution, marketing, and sales teams to understand our value proposition, competitive environment, and service or solution differentiation to target customers and prospects
- Contribute and provide insight into initiatives and programs led and executed by industry marketing teams (e.g., key account planning and ABMs)
- Pipeline Generation and Conversion Influence:
- Develop and implement strategies for lead generation through various marketing channels.
- Work closely with the sales team to track and influence the conversion of leads into opportunities.
Brand Positioning:
- Develop and execute strategies to position the brand strongly in the technology innovation space (leveraging analyst and advisor relations as well).
- Create consistent messaging across all marketing channels that highlights the company's strengths in innovation and technology.
Alliance Marketing:
- Conceptualize and execute joint marketing initiatives, events, and campaigns with alliance partners to amplify reach and impact.
- Communication & Cross-Functional Collaboration:
- Communicate effectively with stakeholders to keep them informed about marketing initiatives and progress
Qualifications/Attributes
- MBA with a track record of 12+ years in senior marketing roles within innovative and fast-paced environments at ER&D/IT Services Company
- Exceptional leadership, communication, and interpersonal skills.
- In-depth knowledge of cutting-edge B2B marketing strategies and best practices.
- Proficiency in advanced marketing automation and analytics tools.
- Understanding of the engineering/ technology services industry and its imperatives
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