Cyient - Technology Innovation Marketing Manager

Solutions Asset Readiness and GTM:

- Lead the development and implementation of GTM strategies for technology offerings

- Ensure all marketing assets for solutions (like brochures, presentations, demos) are ready, effective, and aligned with the GTM strategy.

- Collaborate with the DTAG SMEs to understand the features and benefits of new solutions and craft the appropriate messaging.

GTM & Marketing Campaigns:

- Collaborate with business line, service and solution, marketing, and sales teams to understand our value proposition, competitive environment, and service or solution differentiation to target customers and prospects

- Contribute and provide insight into initiatives and programs led and executed by industry marketing teams (e.g., key account planning and ABMs)

- Pipeline Generation and Conversion Influence:

- Develop and implement strategies for lead generation through various marketing channels.

- Work closely with the sales team to track and influence the conversion of leads into opportunities.

Brand Positioning:

- Develop and execute strategies to position the brand strongly in the technology innovation space (leveraging analyst and advisor relations as well).

- Create consistent messaging across all marketing channels that highlights the company's strengths in innovation and technology.

Alliance Marketing:

- Conceptualize and execute joint marketing initiatives, events, and campaigns with alliance partners to amplify reach and impact.

- Communication & Cross-Functional Collaboration:

- Communicate effectively with stakeholders to keep them informed about marketing initiatives and progress

Qualifications/Attributes

- MBA with a track record of 12+ years in senior marketing roles within innovative and fast-paced environments at ER&D/IT Services Company

- Exceptional leadership, communication, and interpersonal skills.

- In-depth knowledge of cutting-edge B2B marketing strategies and best practices.

- Proficiency in advanced marketing automation and analytics tools.

- Understanding of the engineering/ technology services industry and its imperatives