CyberTech - Senior Manager/Manager - Product & Platform Marketing

Summary of position

Spatialitics (www.spatialitics.com) is a leading platform provider of enterprise geospatial analytics and a pioneer in advanced geospatial platforms. The company aims to achieve non-linear growth with a strong portfolio of IP - led products in Utilities, Healthcare, Public Safety, Logistics and Public Sector.

The Senior Manager / Manager - Product and Platform Marketing is a key member of the Spatialitics product and platforms team. As a leader working with the key stakeholders, he/she will own the marketing and presales strategy for Spatialitics- platform and products and ensures that they are fully aligned with the corporate strategy and vision.

Work Location

Thane, India

Travel to other CyberTech and customer locations as needed

Reporting to

Vice President - Strategy and/or Spatialitics Chairman

Responsibilities

Owner and single point of contact for end to end marketing related to the following product lines-

- Spatialitics Utilities

- Spatialitics Health

- GeoShield

- GeoCivic

Ownership of up to date and accurate Marketing Collaterals representing the company's positioning of the products and platform

- Executive Business Commits (EBC presentations)

- High level solution briefs (L1 presentations)

- Technical Solution documents (L2 presentations)

- Marketing Videos

- Brochures

Spatialitics website and product microsites

- Lead and assist marketing initiatives

- Manage marketing budget and ensure investment in areas of highest RoI

- Marketing through digital channels such as social media, corporate portal etc.

- Lead generation campaigns with inside sales

- Webinars for products

- Product launches

- Market Research support when needed

Ensure development of collaterals to support Spatialitics- participation in events including-

- SAP Sapphire, Esri User Conference, HIMSS, IACP Conference, SAP Utilities Conference

Others as decided by executive management

- Lead presales

- Work with Product Managers to qualify opportunities

- Work with Product Managers to identify specific use cases for customers

- Prepare proposals and SoWs

Define pricing strategies and solution packaging to meet customer needs

- Collaborate with leaders of other functions (Product Managers, Sales, Industry SMEs) to implement comprehensive sales and marketing

- Recruit and develop a team of product marketing executives

- Periodically present marketing effectiveness to Spatialitics Executive Management

Desired Profile

Self-motivated with a proven track record of Product Marketing for software products. Needs broad technical capability and ability to articulate complex solutions.

Required

- MBA from Tier 1 Indian or Global business school

- Overall 5+ years in Marketing and Solution engineering with 3+ years- experience in Product Marketing

- Proficiency with Microsoft Office suite

- Excellent written and verbal communication and presentation skills

- Demonstrated success working in distributed team environments

Preferred

- Advanced marketing degree a plus

- Technical skills in Geospatial solutions and/or SAP based solutions

- 2+ years- experience in marketing for products from concept stage