Technical Skills:
Data strategist with expertise in Product Growth, Conversion Rate Optimization (experiments) Personalization using digital analytics skills such as Adobe Analytics, Google Analytics, and others (Quantitative and Qualitative)
Proven success in acquisition marketing and retention marketing by leveraging strategic and tactical implementation of Conversion Rate Optimization (A/B Testing) and Product Optimization (Landing Page Optimization, Product-Market Fit) through data insights.
Personalisation - It includes customer segmentation, targeted messaging, dynamic content, recommendations, behavioral targeting, and AI-powered personalization.
Skilled in leveraging advanced analytics tools for actionable data extraction from extensive datasets such as SQL, Big Query, Excel, Python for data analysis, Power BI, and Data Studio
Proficient in implementing digital analytics measurement across diverse domains using tools such as Adobe Launch, Google Tag Manager, and Tealium
Soft skills:
- Experience in client-facing projects & stakeholder mgmt, excellent communication skills
- Collaborative team player, aligning product vision with business objectives cross-functionally
- Avid learner, staying current with industry trends and emerging technologies
- Committed to delivering measurable results through creative thinking, exceeding performance metrics, and fostering growth
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