What You Will Be Doing :
- Develop, build, and test marketing campaigns including engagement programs, complex default and event programs, campaigns leveraging Martech integrations, nurture programs, and more
- Be a leader in educating internal Marketo users on our instance best practices and how to operate within Marketo
- Support administration of our Marketo instance, including user role oversight, training and documentation, and system integrations
- Collaborate with stakeholders across the org to provide insights and capture business requirements needed to build Marketo campaigns that support business goals
- Work on troubleshooting, escalations, and urgent requests; facilitate feedback loops between sales and necessary marketing stakeholders
- Develop and execute journey-based marketing campaigns including assets, segmentation, list management, campaign flow, email, landing page and form creation, testing tracking
- Build and optimize best-practice program templates for internal Marketo users that utilize tokens, snippets, and more
- Optimize lead scoring and lead flow management programs to ensure lead follow up is efficiently and effectively managed between Sales and Marketing
- Support and contribute to the development of a holistic marketing automation platform strategy that supports long-term roadmap projects.
What You Need For This Position :
- 5+ years- experience (both strategic and hands on) using Marketing Automation platforms (Preferably Marketo)
- 5-7+ years of marketing and/or marketing operations experience
- Ability to understand business problems and resolve through the prioritized configuration of the marketing automation platform
- Ability to train and develop users to maintain high adoption rates of marketing automation platform and other Marketing technologies
- Good understanding of CRM (preferably Salesforce) system and setup
- Demonstrated project management experience : the ability to work with stakeholders to finalize requirements, create project plans, establish and communicate SLA- s, and to work with multiple business and technical stakeholders to meet agreed-upon deadlines
- Excellent communication, problem-solving, teamwork, and future-thinking skills
- Ability to dig in to understand user requirements and expectations, and deliver on them
- Excellent organizational skills to work independently and manage projects with many different moving parts
The following would offer a strong advantage :
- Marketo Certified Expert qualification
- Salesforce integration experience
- Experience with integrated marketing technologies like Cvent, Drift, Bizible, Vidyard, Opensense, Zoom, etc
- Relevant industry experience
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