Cvent - Senior Associate - Marketing Technology & Automation

Associate Marketing Technology & Automation

Cvent is a global meeting, event, travel, and hospitality technology leader, with more than 3,700+ employees worldwide. As a leading cloud-based technology company, we have over 25,000+ customers, including 80% of the Fortune 100 companies, in more than 100 countries.

Cvent's software solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. In addition to helping event planners navigate every aspect of the event process, we also provide an integrated platform to hoteliers to help create qualified demand for their hotels, manage that demand more efficiently, and measure their business performance in real- time.

Overview:

Cvent's Global Demand Center (GDC) is seeking a passionate, organized marketing professional to join our team. Our ideal candidate is a skilled multi-tasker that is team-oriented, with a positive attitude and genuine interest in learning something new each day.

In this role on the Marketing Technology and Automation team, you will be on the cutting edge of emerging technologies used to elevate Cvent's marketing programs. This role will serve as a technical expert and marketing technologist, and have exposure to all sides of Cvent's business.

This role will facilitate our technical evaluation process and help identify global requirements for different marketing technology needs (direct mail, interactive content, chat, video tools, marketing attribution, web personalization and more). You will coordinate with vendors, help streamline our procurement process, track up coming renewals, and ensure that we fully leverage the features and functionality available in our growing marketing technology stack.

This role will facilitate marketing enablement by developing internal documentation and conducting trainings. They will serve as an expert administrator of systems like Marketo, Drift, PathFactory, Bizible, Vidyard, Opensense, Zoom, Cvent Virtual Attendee Hub, Ion Interactive, and more. You will have significant involvement in defining marketing processes that drive efficiency and scale across the organization

What You Will Be Doing

- Contributing to new tech evaluation, acquisition, and alignment with our other systems and processes

- Managing and implementing marketing tools in our Marketing Technology Stack

- Consulting with stakeholders across the organization to capture business requirements, document process flows, and create training materials to drive adoption of marketing systems

- Building and analyzing reporting to show technical and automation effectiveness and trends

- Designing and executing data management programs to bring better alignment between systems

- Assisting in the development of marketing onboarding and functional development programs.

What You Need For This Position

- 2-3 years of experience in marketing, marketing operations, sales operations or demand generation.

- At least 1 year of deep experience with marketing technology (Marketo, Hubspot, Eloqua, Pardot, Constant Contact, etc)

- Demonstrated project management experience: the ability to work with stakeholders to finalize requirements, create project plans, establish and communicate SLAs, and to work with multiple business and technical stakeholders to meet agreed-upon deadlines

- Excellent communication, problem-solving, teamwork, and future-thinking skills

- Ability to dig in to understand user requirements and expectations, and deliver on them

- Fair understanding of CRM (preferably Salesforce) system and setup